Will Starbucks Continue to Sell and Support Verismo?
An article over at The Motley Fool has us thinking - will Starbucks continue to support Verismo as a product in 2015? Given how dominant Keurig is in the United States and Canada, and how dominant Nestle with Nespresso is world wide does it even make sense? The platform has yet to find a large audience, and it’s not clear it will. The big thing is they could use the limited shelf space for other products that simply sell better in the single serve coffee space. They could even come up with more offerings for VIA which now seems to be doing better. Whatever they decide - it’s not clear they are behind Verismo or done with the product all together.
What do you think? Is this the year the Verismo died?
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