February 4, 2015

Will Starbucks Continue to Sell and Support Verismo?

Verismo over or going

An article over at The Motley Fool has us thinking - will Starbucks continue to support Verismo as a product in 2015? Given how dominant Keurig is in the United States and Canada, and how dominant Nestle with Nespresso is world wide does it even make sense? The platform has yet to find a large audience, and it’s not clear it will. The big thing is they could use the limited shelf space for other products that simply sell better in the single serve coffee space. They could even come up with more offerings for VIA which now seems to be doing better. Whatever they decide - it’s not clear they are behind Verismo or done with the product all together. 

What do you think? Is this the year the Verismo died?

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Posted by Jay Brewer at February 4, 2015 7:52 AM
Recent Comments

Well, it's now July of 2016 and you can no longer buy Verismo brewers on Starbucks.com. Additionally, the availability of Verismo pods on their website is dwindling. All signs seem to point to this single serve system being discontinued. Do anyone have any inside knowledge of Starbucks plans?

Posted by: Greg I at July 15, 2016 4:34 PM

In the article by Daniel Kline this post is refers to, Kline clearly states SB spokesperson E. Shane " "In the coming year, we plan to expand the distribution of the Verismo 600...". Also, Kline's opinion is "Keurig stays dominant because its brewers are good enough that it's hard to justify replacing a working K-Cup machine with a Verismo, even if the Starbucks machine is superior -- which I think it is." So I don't know why the question of "Will Starbucks continental to support the Verismo product in 2015." is asked.

Posted by: Joepall at October 7, 2015 1:30 PM

Wow, that would be horrible! I have the Verismo 600 and it is possibly the most versatile and best machine out there. First of all, you can make both espressos, lattes, and coffees, all with the same type of pods. That's write, lattes! There are milk pods that are cheaper than the espresso pods. And even though they have powdered milk, they taste fine and the ease of this machine makes up for the difference in taste. There is relatively little cleaning to do and I have bought other non-Starbucks flavored k-fee pods from Australia, Portugal, and Sweden via ebay. This is possibly the easiest way to have an amazing latte right in your home! By the way, the 600 also has a button for hot water in case you want to make yourself tea; I ended up getting rid of my hot water maker. The only downside is the number of flavors available but the flavors they have taste great and they just came out with a new Colombian espresso flavor that I'm going to try. By the way... Don't forget the 19 bars of pressure the machine provides. Hopefully I don't sound like too much of a shill for Starbucks but I love my machine.

Posted by: Noah at May 30, 2015 5:25 PM

I have every single single served pod machine types in the last 10 years, the verismo is almost the worst one (dolce gusto is the worst), I think I lost 2 pods out of 10 in the bin because the mecanism did not catch the pods, coffee not hot enough, need two pods for decent size and cost too much.The coffee is not better than the tassimo, the latte taste less fake in the tassimo.

The best brewer are the latissima+ for espresso ans latte and the virtuo for coffee, they are the closest to the real deal.

Posted by: philippe at February 10, 2015 12:54 AM

Yeah, I think it will be gone shortly. It's a shame, too, because I think it's the best of all the capsule machines. Certainly better than any k-cup I've ever had.

Posted by: pc800 at February 4, 2015 5:17 PM

I really hope they continue to support the Verismo. I received one for christmas and really like the ability to make expresso and expresso based drinks at home. I think what this article is missing is that the machine was not built to go head to head with Keurig but rather offer single serve users the ability to brew quality expresso at home.

Posted by: AB at February 4, 2015 1:29 PM
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