March 6, 2015

Keurig Green Mountain, Inc. Refreshes Logos and Brand Designs

Keurig green mountain logo brand refresh

Keurig Green Mountain, Inc. has rebranded their two flagship brands of Keurig and Green Mountain with new logo treatments and statements. 

For Keurig, the new brand represents simplicity, quality, possibility, and personalization, and expanded it into new occasions, platforms, and geographies.

  • Keurig Brand Message: We believe there is joy to be found in the everyday.

Inspired by its birthplace in the Green Mountain state, the new branding updates the #1 brand in the Keurig system with a fresher, more contemporary look that honors its deep roots in responsibility, authenticity, quality, and variety.

  • Green Mountain brand message: We believe there is more to great coffee than what’s in your cup. 

We like the updates, and are surprised it happened again in such a short time. 

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Posted by Jay Brewer at March 6, 2015 7:19 AM
Recent Comments

The reason I stopped buying Green Mountain and Keurig years ago wasn't because of their logo. It was because they are not capable of delivering a good cup of coffee. A change in logo isn't going to bring a change to my cup of coffee.


Posted by: AO at March 6, 2015 9:23 AM
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