March 30, 2015

Robin’s Coffee Real Cups Review

IMGP6237 robins coffee real cups

Robin’s Donuts may not be a brand many of you are familiar with and given the fact that the brand is a privately-owned corporation which is sparsely located throughout Canada, many of our readers up north may not be too familiar with them either. Despite this fact, a quick look on their website shows that Robin’s got their start in Thunder Bay, Ontario back in 1975 and have since expanded to over 130 locations across Canada. The chain is in direct competition with Canada’s coffee juggernaut, Tim Hortons and to a lesser extent, Starbucks. Their locations offer a variety of breakfast/lunch sandwich items and the obvious fare such as donuts and regular/iced coffee drinks as well as a variety of other menu items. They recently entered the single serve market and today we’re checking out their Robin’s Coffee Real Cups. 

Brewing these Real Cups resulted in mild aromas of hickory-smoked molasses & a bit of ash in the background. Billed as a medium roast, flavor was comprised of a strong dark cocoa & hickory mix with mild toffee hints buried in the bottom of the cup. It didn’t taste anything like a conventional Starbucks and wasn’t as generically simplistic as your average regular roast Tim Hortons (we say as we suit-up in flame-retardant outfits). It had its own unique taste which was similar in ways to some brands yet completely different to others. 

IMGP6241 robins coffee real cups

Acidity was on the medium side with slight sour tinge near the middle of each sip, yet it had enough vibrancy to keep things lively. Body yielded a somewhat clay red color which resembled the red in the Robin’s logo when held to a light source. Mouth feel was somewhat light and verging on watery yet there was just enough substance present to prevent it from detracting from the overall experience. The smoky hickory notes remained throughout the aftertaste while finish was a bit on the semi-sweet side.

  • Aroma – 8 – Mild aromas of hickory-smoked molasses with tinges of ash in the background fill the room during brewing.  
  • Acidity – 8 – On the medium side with a slight sour tinge near the middle of each sip with enough vibrancy to keep things lively. 
  • Body – 9 – Somewhat clay red colors emerge when held to a light source. We couldn’t help but noticed it came close to matching the red in the Robins logo.
  • Flavor – 9 – A nice sweet & smoky mix is present here & reminded us of a medium-bold blend. What set things slightly apart from the norm was the presence of some slight brown sugar notes up front. This is the first time in a long while we can remember tasting this in a coffee. This quickly gave way to a blend of molasses & dark cocoa flavors topped with more smoky hickory notes at the end of each sip. 
  • Mouth Feel – 7 – Somewhat light and verging on watery yet contained enough substance to prevent it taking anything away from the overall experience.
  • Coffee Drinker – If you’re looking for something unique with its own signature taste which differs from your average Tim’s or Starbucks, then this should suit you well. If you like smoky coffees which are suited for anytime drinking, you should at least check this one out.

Overall Rating: 91– Exceptional

As we reviewed this coffee and tried to put into words its unique flavor, we couldn’t help but be reminded at how difficult it is for a company to create its own individual image in an already oversaturated marketplace. We admire the fact that Robin’s decided to enter the coffee shop scene despite the presence of massive brands dominating the market and did so in their own way which puts a different spin on everything from the taste of their coffee to the names of the items on their menu (Brekwich? That’s a new one we haven’t heard before). 

IMGP6244 robins coffee real cups

We need more new companies to take a chance and go for it even if they think they might not make it. We love variety and in our opinion, even though it can be overwhelming sometimes, we can’t get enough choices when it comes to coffee. We’re always looking for the next best thing and love trying new products which are anything from innovative, interesting or just plain weird (we’re still waiting for bacon-flavored coffee to hit the single serve scene). While we draw the line for certain things (you’ll never see a kale-flavored coffee or egg-flavored tea review on this site), we’re keeping an eye open for new brands and new flavors every week. As for Robin’s Coffee, it’s another new single serve brand being sold in Canada which is worth checking out if you can.  

Robin’s Coffee Real Cups work in all Keurig K-Cup Brewers BUT NOT Keurig 2.0 and are available at most Robin’s Donuts locations in Canada and online via in Canada. These Real Cups are not currently available in USA. Please also note that Real Cups will NOT work without using adapters in Keurig Vue brewers.

A special thanks to SH for providing this Single Serve Coffee staff review. We would also like to thank ECS Coffee for sending us some samples of these Real Cups for the purpose of this review.

Read More in: K Cup Reviews | Keurig & K-Cups | Reviews

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Posted by Jay Brewer at March 30, 2015 7:26 AM
Recent Comments

Hooray for Robin's !
I am going to order this product via ECS immediately! I do hope that they will stock it in their stores.
Tell your friends to try this Robin's product ....
I wish there was a location near Burlington.

Posted by: Jack Arno at March 30, 2015 7:36 PM
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