Keurig Admits It Was Wrong about DRM and Taking Away My K-Cup
The My K-Cup reusable filter is coming to Keurig 2.0 this Fall.
Keurig was wrong. Wrong about trying to get it’s consumers to want to only use licensed K-Cups and also wrong about consumers not wanting to use the My K-Cup reusable coffee filter for Keurig 2.0. Sales of brewers and accessories are down - way down and Keurig is scrambling to fix the problem. Brian Kelley the President of Keurig has now stated they are rushing to incorporate formerly unlicensed pod brands so that the coffee makers would work with ‘more than 500 varieties across more than 70 brands’ rather than just Keurig Green Mountain coffee.
This also means the My K-Cup reusable filter is coming back this Fall. 'We underestimated the passion that consumers had for this... We shouldn’t have taken it away, we did. We are bringing it back.’ ‘I would tell you the other thing we heard loud and clear from the consumer, while a very small percent of consumers, a very vocal and intense, passionate consumer who really wanted the My K-cup back, what we learned is... that we want consumers to be able to brew every brand, any brand of coffee in their machine and bringing the My K-cup back allows that,’ Kelley said on the call. ‘We took the My K-cup away and quite honestly we’re wrong.’
It’s nice to see we are returning to the 2004 state of single serve coffee, and the only thing left to do is turn off the DRM on the Keurig 2.0 and we’ll all be happy. In the mean time while you wait for more brands the the My K-Cup remember you can use any coffee you want in the Keurig 2.0 by using the Eco-Fill line of products.
Via Ars Technica
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Posted by Jay Brewer at May 14, 2015 7:39 AM
Seriously stupid people running GM/keurig.
Tom, you can use the specially colored k cup for your own coffee (eko,maybe?). Got mine on Amazon.
Like the brewer, hate the DRM, but it's pretty easy to circumvent.
Bringing back the my-Kcup is half the battle.
What is going to be done about the K 2.0 units already in consumers hands? Or 2.0 units in stores and on shelves? Future production going forward?
I'd still like to buy a K 2.0 unit, but won't until this is addressed.