May 15, 2015

Keurig Kold Delayed - Online Ordering Fall 2015 and Retail 2016

Keurig kold brewer

Keurig Kold is coming just don’t expect it at the same places you see Keurig brewers in stores this year. The Keurig Kold will be sold online only this Fall, and next year the Keurig Kold the single-serve brewer for cold beverages like iced coffee, sodas, sports drinks, and iced tea will be on store shelves for the holiday season of 2016. Keurig is denying the machine is delayed, but given the problems with the Keurig 2.0 brewer - we’re not surprised. Cold brew coffee is also a growing trend, with Starbucks recently adding it to the menu. 

Via Business Insider

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Posted by Jay Brewer at May 15, 2015 7:26 AM
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I cannot for the life of me figure out how Keurig can keep going with their CEO Brian Kelly, who apparently got his business acumen from McDonalds. First the 2.0 flopped - which just about anybody with half a brain could have predicted - and now they're going to try this stupid idea? Hey Keurig - here's a thought - GO BACK TO COFFEE. Forget the proprietary "buy only Keurig cups" crap and produce a line of new Keurigs that people actually want to buy. Just leave well enough alone, pick one thing and do it well. Speaking of McDonalds, can anybody deny that they made more money when their menu options were just two or three burgers and fish? Same principle.


Posted by: Greg Moore at May 16, 2015 1:48 PM

SH; thanks for posting that link, much appreciated.

The Keurig Kold, while certainly innovative, seems to be a solution in search of a problem.

Just sticking with the soda pop for a moment,

1) I can buy a 24 of Coke for ~ $7 Cdn, or about 29 cents per soda. Cheaper than the Keurig Kold.

2) Storage space is not a problem for me, either for refrigerated soda or for unopened 24's stored at room temperature.

What bothers me about the article you posted is that *if* the Kold reaches retail, it's probably going to be a slow rollout. And if the system fails, I'll be stuck with a $250-300 paperweight.

I want one; I'm not too enthused about an 8 oz drink though.

Tom


Posted by: Thomas Davie at May 15, 2015 1:48 PM

Aaaand it would have helped if I'd link the article. D'oh!

http://tinyurl.com/kqeo4e8


Posted by: SH at May 15, 2015 9:34 AM

Boston.com have a more detailed news article describing how "carbonation beads" took 5 years to develop and are the chemical component which causes the carbonation to occur when they come into contact with water.

They also reveal that the pricing for the pods will be $0.99 to $1.29 each.

Keurig Kold... being rolled out in a similar fashion to Apple Watch and also for equally rich pockets. How can this possibly fail?
#sarcasm


Posted by: SH at May 15, 2015 9:33 AM

How does $13 for 12-8 ounce soda pop sound?

There's probably yield issues with the cartridges, and online sales are a way of measuring interest in the unit.

Don't be surprised if the Kold does not show up in stores in 2016.

Tom


Posted by: Thomas Davie at May 15, 2015 8:17 AM
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