SodaStream Not Worried About Keurig Kold Machine
Keurig KOLD is coming and the number one maker for soda in the home - SodaStream is not worried at all. Why? They’ve already tried to compete with making colas and other sodas for the home and have found that’s the wrong place to be. About 60 percent of SodaStream’s customer only use its products to make carbonated water, and SodaStream, based in Israel, is moving away from its earlier stance as a homemade alternative to Coca-Cola Co. and PepsiCo Inc. products.
The company is now promoting itself as a maker of sparkling water, which can be plain or lightly flavored. Fifty new SodaStream water flavors will be available in the U.S. in August, and that means even out of the gate Keurig KOLD may behind even more that it thinks it’s ahead. Perhaps partnering with Coke for Coke at home will not be the right move.
SodaStream has it right. If you are going to make soda type drinks at home they should be interesting and different. If I want to drink a Coke I’ll buy a Coke.
Via Bloomberg Business
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Posted by Jay Brewer at June 16, 2015 3:48 PM
You can spin it anyway you want I guess. After all, if I want sparkling water, I can....you know, buy that too.
To buy 'branded' carbonated soda pop cartridges at $1.25 per just seems insane considering the cost at a grocery/convenience store.
Honestly, I'm still not sure what problem the Kold really solves or addresses.