US Coffee Consumption is Declining Because of K-Cups
Actually coffee sales are up in the United States, but with over 25% of consumers in the US owning a Keurig single serve coffee maker coffee consumption is down. The reason is the “sink” is no longer consuming large amounts of coffee brewed in drip makers. Consumers are using the single serve coffee they drink, and quite honestly the amount of the decline isn’t that much - coffee consumption will drop in 2015-16 from 24 million 60kg bags to 23.7 million.
So wasting less coffee is a great thing, and with single serve coffee being a bit more expensive it makes sense that coffee sales are up. It’s interesting to see this tipping point in consumption around the 25% mark as well.
Via Albuquerque Business First
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Posted by Jay Brewer at August 5, 2015 8:19 AM
I think another big factor is the miniscule amounts of coffee that are actually in a KCup. For example, the Green Mountain image on this page from 8/4 shows that there is only 8.9 grams of questionable coffee in each KCup in that box. So they are trying to get 12 servings out of 3.7 ounces of coffee. For 12 servings of coffee brewed the right way you should be using 5.5 ounces, or just over a third of a pound. And that’s based on 8 ounce servings. You know people are trying to fill their travel mugs with KCups. So if we bump that to 14 ounce servings you would really need almost 10 ounces to cover 12 travel mugs.
So yes, coffee consumption may be down based on weight of beans but at an incredible sacrifice to quality.