Coke Loses $1 Billion on Keurig Green Mountain
— Bloomberg News
Coca-Cola spent $2.4 billion between February 2014 and February 2015 building a 16% stake in Keurig Green Mountain Inc. That makes the 25.9 million shares of Keurig that Coke purchased are worth just under $1.4 billion after Keurig’s stock has plummeted in recent weeks.
Keurig needs its KOLD machine to be a hit or Keurig’s market cap will continue to fall. KOLD is due to hit shelves next month, and everyone's holding their breath to see if consumers will want it or it might be another VUE or Keurig 2.0.
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Posted by Jay Brewer at August 11, 2015 7:52 AM