March 17, 2016

Is Keurig KOLD Kaput?

Kold kaput

KOLD doesn’t seem to be getting met with warm feelings from potential buyers, and the latest ad from Bed Bath and Beyond has it at $170 off the list price. We think KOLD was overpriced and too large to begin with anyways, but it’s interesting to see how steep a discount the new machine is already getting.

Is this to make way for a better KOLD or have consumers with their wallets and interest told Keurig - KOLD is kaput and to not even bother. We should know in the coming months if KOLD continues, but we do expect Keurig to give it one more go with a smaller KOLD machine.

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Posted by Jay Brewer at March 17, 2016 7:15 AM
Recent Comments

The Kold will finally Kill Keurig. Good riddance.


Posted by: Steve at March 17, 2016 11:56 PM

It's dead.

You can make the machine smaller, but unless you makes the drinks
faster, cheaper and larger - it's dead.

I'll say it again as did all the reviewers and pre launch analysts....it's a solution in search of a problem that doesn't exist.

They should just let it die. If you buy the machine at any price, don't be surprised to find you've got a paperweight with no cartridges to buy when they close the pod plants because they are a money drain.

Tom


Posted by: Thomas Davie at March 17, 2016 7:58 AM
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