Is Keurig KOLD Kaput?
KOLD doesn’t seem to be getting met with warm feelings from potential buyers, and the latest ad from Bed Bath and Beyond has it at $170 off the list price. We think KOLD was overpriced and too large to begin with anyways, but it’s interesting to see how steep a discount the new machine is already getting.
Is this to make way for a better KOLD or have consumers with their wallets and interest told Keurig - KOLD is kaput and to not even bother. We should know in the coming months if KOLD continues, but we do expect Keurig to give it one more go with a smaller KOLD machine.
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Posted by Jay Brewer at March 17, 2016 7:15 AM
You can make the machine smaller, but unless you makes the drinks
faster, cheaper and larger - it's dead.
I'll say it again as did all the reviewers and pre launch analysts....it's a solution in search of a problem that doesn't exist.
They should just let it die. If you buy the machine at any price, don't be surprised to find you've got a paperweight with no cartridges to buy when they close the pod plants because they are a money drain.