May 14, 2016

Keurig Ditches 2.0 - Rebrands Old 1.0 Brewers as "Classic Line"

Keurig 2016 brewers no drm

Everything old is 'new' again (sans DRM). SH has written in that ECS Coffee is starting to sell Keurig branded brewers with no DRM. That’s right - any K-Cups will work in this K-Cup brewer unlike the Keurig 2.0. Elite is now the K50 Classic, K10 Mini Plus is now the K15 Mini Classic.

From what we can tell, other than printing the new Keurig logo on the lids, nothing has changed from the old 1.0 versions. These are the same old non-DRM models we've had for ages. Also the Keurig 2.0 models are now called “Keurig PLUS”.

Pretty exciting news in what has become a not so exciting debacle of the Keurig 2.0 and KOLD.

Check them out Classic Line here and PLUS here.

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Posted by Jay Brewer at May 14, 2016 9:34 AM
Recent Comments

Just bought a shiny new 2.0 a few weeks ago. It is working very well, although it is a bit noisier than my old top of the line version 1. I bought a Soloclip so the DRM is a non-issue for me. What I like about the 2.0 is that I can make the single cups I like, and my husband can make the full carafes he likes. And of course we use refillable K-cups most of the time, with a small selection of ready-made flavored and decaf K-cups for guests.

I think the carafe or single cup capability of the 2.0 makes it worth keeping in the product line, but they certainly don't need the single cup only 2.0 model competing with the single cup only 1.0 model.

Posted by: rhiamom at May 20, 2016 11:17 AM

I can't help but wonder how many companies who have lost as much market share, profit and credibility are still holding onto their CEOs? Seems to be working for Keurig. Not.

Posted by: Greg Moore at May 17, 2016 4:00 PM

To further add to the never-ending confus... er... uh... fun, they've decided to rebrand the travel mug Vue Packs as "K-Mug" pods and are trying to sell them with the sole point that they are meant for larger brew sizes fit for travel mugs.

Unfortunately, their idea of what constitutes a travel mug is 12-16oz. I know co-workers who consider 12oz a normal-sized cup of coffee and 8oz to be a "sampler size", so I doubt Keurig will have much luck convincing the public to adopt yet another rebranded pod format.

Posted by: SH at May 16, 2016 9:02 AM

Good points by both folks above. To Steve's point "If you want me to take a dump in a box and stamp it guaranteed I will. But all you have is a guaranteed piece of....." well, you get the idea.

To Tom's point - You nailed it. They would have been better off just disabling the DR in all of their machines. The consumers would have been better off for that too.

Posted by: AO at May 16, 2016 8:20 AM

Keurig can call them anything they want, they are junk. Lipstick on a pig... except at least you have something a little different on the pig.

Posted by: Steve at May 14, 2016 5:55 PM

Here's the problem (and you just knew there had to be one, considering Keurig can't do anything right these days).

You are selling two mainstream models of coffee makers, one with DR and the other without; and now you'll have two different displays on store shelves and coffee that works in some of their machines (but not all).

Calling it the Classic alongside the Plus is just confusing and dilutes the strength of the Keurig ecosystem.

Keurig? Vue? 2.0? Classic? Plus? Rivo?

It doesn't inspire confidence in the consumer, and I think it's far too little far too late.


Posted by: Thomas Davie at May 14, 2016 12:46 PM
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