Keurig 100% Recyclable K-Cup Pods Are Available Now
SH has uncovered that Keurig Canada is ahead of the rest of the K-Cup world in offering a recyclable K-Cup.
From SH: The first 100% recyclable K-Cup is now available, albeit via an online exclusive 24-pack, in Canada. The flavor for those wondering is Van Houtte's Original House Blend. While this is great news for those who were miffed about the ecological concerns of the old K-Cups, the method in which KGM went about it leaves me wondering what's so different than how people used to "recycle" their K-Cups in the past.
According to the info page on the Canadian website (http://www.keurig.ca/recyclable-kcup), you have to wait for the pod to cool off, then you need to push your finger through the lid where the brewing needle previously pierced it and then tear away the foil lid bit by bit, empty the coffee grinds, and I'm guessing rinse the cup and discard of the foil in the garbage and the filter + pod in the recycling bin.
Um... ok... how is that different than what most people have already been doing? Was the previous plastic not recyclable? Was the paper filter not recyclable? Maybe things are different in the US, but I've seen people throw away empty K-Cups in the recycle bin at work and we've never had them refused.
Also, how can you call it 100% recyclable if you STILL have to throw away the lid in the garbage? wouldn't that make it 99% recyclable (98% if you count having to empty the coffee grinds) instead?
I know it'd probably cost a fortune in new materials, but it seems to me that the ultimate 100% recyclable K-Cup would be one that was made out of entirely biodegradable materials where all you have to do is throw the entire pod into a compost bin instead of being hassled to empty it, pick it apart into separate pieces and sort the pieces into separate bins, etc.
It CAN be done... if they can make plastic bowls for microwavable soups out of biodegradable corn starch which doesn't melt when submitted to boiling liquids, then they can make K-Cups out of the same materials and replace the foil lids with a thin biodegradable plastic film. Brew your drink, chuck the entire K-Cup into the compost bin instead of the garbage can. Boom... Earth saved from that K-Cup Godzilla we've seen in the viral ads.
Anyway, just my take on the idea and what seems to be yet another missed opportunity by the folks who call the shots at Keurig.
Via. Keurig Recyclable K-Cup Pod
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Posted by Jay Brewer at July 31, 2016 9:41 AM