September 25, 2017

K-Select Keurig K-Cup Coffee Brewer Features Stronger Coffee Setting

Keurig k80 black packaging left mug s

Keurig has unveiled the new Keurig K-Select coffee maker - the K-Select coffee maker features a strong brew with a removable water reservoir and an intuitive interface to help coffee lovers brew the perfect cup every time.

‘Consumers know that with Keurig they can savor a consistent cup of high-quality coffee at the touch of a button, but we’ve heard that some of our users are seeking a stronger cup,’ said Scott Moffitt, Chief Brand and Beverage Officer at Keurig. ‘With the launch of our K-Select coffee maker we’re addressing that need by giving consumers the option to personalize their coffee even further by introducing an enhanced Strong Brew feature in a stylish, easy-to-use coffee maker.’

  • Strong Brew. For coffee lovers that enjoy a bold brew, the Strong button increases coffee strength and intensity. Multiple Brew Sizes. Consumers can select from a choice of four cup sizes of 6 oz., 8 oz., 10 oz. and 12 oz.
  • Simple Button Controls. Insert a K-Cup® pod, select a desired cup size, and brew a great-tasting cup in under a minute. Large 52 oz.
  • Water Reservoir. Allows consumers to brew five cups before having to refill, saving time and simplifying the morning routine.
  • Color Options. Made with fingerprint resistant materials, the K-Select™ coffee maker is available in two colors at launch: matte black and vintage red. Look for additional, exclusive trend colors available for sale at select retailers. Energy Savings. Programmable auto-off feature automatically turns the brewer off two hours after the last brew for energy savings.
  • Smart Start. The coffee maker heats and then brews in one simple process. No need to wait for it to heat before selecting the cup size.
  • Quiet Brew Technology. Minimizes noise during use. Removable Drip Tray. Accommodates travel mugs up to 7.4 in. tall and holds a full accidental brew for easy cleanup.

The suggested retail price for the Keurig® K-Select™ coffee maker is $129.99. The K-Select™ coffee maker, like all Keurig® coffee makers, allows users to brew hundreds of delicious varieties of K-Cup® pods (link is external), or brew their own ground coffee with the My-K-Cup® Universal Reusable Coffee Filter (link is external) (sold separately).

Via Vermont Business Magazine at Keurig

Read More in: Keurig & K-Cups | Single Serve Coffee Machines

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Posted by Jay Brewer at September 25, 2017 11:23 AM
Recent Comments

I agree with Nate. Keurig is a total joke when it comes to stronger coffee. They simply can't fit enough grounds in a Kcup to make anything but brown water. The 6-ounce setting is the only option they have to get anything that resembles coffee.


Posted by: AO at October 13, 2017 8:04 AM

I would like to know HOW they can make the coffee "stronger" without either reducing the quantity of water or increasing the time the water stays in the k-cup before dropping down into your mug? Sounds like a gimmick.


Posted by: Nate at October 2, 2017 7:50 PM
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