We've seen some pretty interesting ads for coffee and tea over the years, but this touchscreen display at Starbucks is one of the most interesting and beautiful. Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that allows pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.
This idea would make an amazing interactive browser to promote the 100s of K-Cups or other single serve coffees available at a location to show consumers how much of a variety there is.
This is just what we need after all this recent snow and cold - Caribou Coffee heated bus shelters. For Caribou Coffee, Colle+McVoy (an ad agency) created transit shelters in Minneapolis that look like ovens, complete with real heaters, to highlight the "Hot 'n Wholesome" goodness of Caribou Coffee's new menu items. We don't have Caribou Coffee cafes here in New England, but we would welcome an oven to keep us warm. We'd also like them to add some Caribou Coffee K-Cups to their shelter for better single serve coffee options on the go.
31-ounces will take the prize of the largest cup of coffee needed to outdo the size of your stomach. The newly released "Trenta" size at Starbucks is 11 ounces (325 mil) larger than the Venti, the coffee chain's largest cup size before this latest addition. This illustration from the National Post shows that the Trenta will max out the capacity of the average tum, pushing it 16 mil beyond its natural state.
The drink debuts in 14 U.S. cities on January 18 and will be available for overconsumption to the masses at all Starbucks locations by May 3. We're pretty sure we won't be having one, but perhaps instead of looking at this as a single serve cup for one person we should all gather straws and treat it as a scorpion bowl of coffee?
Thanks to SH for giving us the heads up on this rather large cup of coffee. Ouch.
After success in a smaller trial in Starbucks stores, Starbucks is now rolling out its Starbucks Card mobile app nationally with payment capability built-in so you can purchase those VIA instant coffee packets without missing a text. The app supports the iPhone, iPod touch, and a number of BlackBerry models.
How does it work? You hold up a barcode on the screen to a scanner in the store, at which point all of your hard earned cash will be automatically be deducted from your Starbucks Card account and transferred back to the mothership in exchange for VIA or god forbid a latte. Full release after the jump.
There are some days at Single Serve Coffee that are more special than others, and today is one of those days. If you haven't seen this amazing K-Cup video featuring the K-Cup toss of the century, then you haven't lived a full Single Serve Coffee life. We've been now a bit obsessed ourselves to get it to work and toss a K-Cup in - so far not a lot of luck, but we'll keep trying.
Bloomberg has a very interesting take on the current agreement between Kraft and Starbucks. Starbucks Corp., the world’s largest coffee chain, will miss out on a surge in home-brewing unless it can break a 13-year-old deal that ties its fortunes to Kraft Foods Inc.’s slow-selling Tassimo machine. That's right - if it can't break away from Tassimo, then Starbucks will miss the Single Serve Coffee ride.
VIA is not selling that well at grocery according to the article, and how bad is it selling? For the 12 months ending in October, Via generated $16.8 million worth of sales in U.S. groceries, according to SymphonyIRI. During the same period, Green Mountain K-Cups alone did $72 million in U.S. grocery sales.
Here's some other highlights:
Under the terms of the deal, Starbucks can’t put its coffee in the Keurig Home Brewer, according to a complaint from Kraft filed in federal court in White Plains, New York.
Kraft’s brewing system has 2.6 percent of the grocery market; Keurig, which dominates the U.S. market for machines that make single cups of coffee in a minute or less and is owned by Green Mountain Coffee Roasters Inc., has 71 percent.
And the key one...“We are looking forward to providing Starbucks customers with more ways to enjoy Starbucks coffee, one cup at a time,” Hilowitz said via an e-mailed statement on Dec. 29.
So is Starbucks going to go to Green Mountain after they break up with Kraft? All signs point to a bigger maybe then ever before, and we'd really enjoy having some Starbucks K-Cups.
What single serve coffee goodness did you get this holiday season? Did you get that Keurig, Tassimo, Nespresso, or Senseo single serve coffee maker you've been wanting? Did you get new coffee flavors for your current brewer? Did you add another brewer to your lineup? How about a milk frother or other single serve coffee gadget? We'd love to find out.
We want to thank to all our dedicated readers for your support and your trust during an exciting 2010 - our SEVENTH year on the web (we'll be 7 years in total this coming May 2011). And a special thanks to all of our advertisers over this past year - without them we wouldn't be able to bring you Single Serve Coffee each day.
Have a great holiday everyone and raise your coffee cups, and remember how fortunate you are to be drinking coffee one cup at a time.
There's a very interesting chat happening over in our forums on what you might spice up your coffee with. We're not big fans of tabasco, but we often do a little nutmeg or cardamon. How about salt or chocolate in that spicy egg nog? What do you add to your single serve coffee to spice it up? Sound off in the comments or join the discussion in our forums and let the one cup coffee world know.
We've seen this little wonder in action around our house here at Single Serve Coffee, and the kids love it. This faux toy single serve coffee maker makes a perfect addition to your little one's kitchen, and our little ones have been using for over 2 years (plus they love a shot at the Keurig or other coffee maker to help out around the kitchen as well.)
Made from birch plywood, rubberwood, MDF and finished with water based paint, it has all the features and styling of a single serve coffee maker. It also comes with a creamer and sugar holder so you know your coffee will be made right the first time.
Marie Emme: That is a brewer maintenance tool that is designed to read more Steve: Seriously stupid people running GM/keurig. Tom, you can use the read more Greg: I received this orange tool in the mail. It was read more AO: Well, as the saying goes, there's an idiot born every read more Greg Moore: I cannot for the life of me figure out how read more