After success in a smaller trial in Starbucks stores, Starbucks is now rolling out its Starbucks Card mobile app nationally with payment capability built-in so you can purchase those VIA instant coffee packets without missing a text. The app supports the iPhone, iPod touch, and a number of BlackBerry models.
How does it work? You hold up a barcode on the screen to a scanner in the store, at which point all of your hard earned cash will be automatically be deducted from your Starbucks Card account and transferred back to the mothership in exchange for VIA or god forbid a latte. Full release after the jump.
There are some days at Single Serve Coffee that are more special than others, and today is one of those days. If you haven't seen this amazing K-Cup video featuring the K-Cup toss of the century, then you haven't lived a full Single Serve Coffee life. We've been now a bit obsessed ourselves to get it to work and toss a K-Cup in - so far not a lot of luck, but we'll keep trying.
Bloomberg has a very interesting take on the current agreement between Kraft and Starbucks. Starbucks Corp., the world’s largest coffee chain, will miss out on a surge in home-brewing unless it can break a 13-year-old deal that ties its fortunes to Kraft Foods Inc.’s slow-selling Tassimo machine. That's right - if it can't break away from Tassimo, then Starbucks will miss the Single Serve Coffee ride.
VIA is not selling that well at grocery according to the article, and how bad is it selling? For the 12 months ending in October, Via generated $16.8 million worth of sales in U.S. groceries, according to SymphonyIRI. During the same period, Green Mountain K-Cups alone did $72 million in U.S. grocery sales.
Here's some other highlights:
Under the terms of the deal, Starbucks can’t put its coffee in the Keurig Home Brewer, according to a complaint from Kraft filed in federal court in White Plains, New York.
Kraft’s brewing system has 2.6 percent of the grocery market; Keurig, which dominates the U.S. market for machines that make single cups of coffee in a minute or less and is owned by Green Mountain Coffee Roasters Inc., has 71 percent.
And the key one...“We are looking forward to providing Starbucks customers with more ways to enjoy Starbucks coffee, one cup at a time,” Hilowitz said via an e-mailed statement on Dec. 29.
So is Starbucks going to go to Green Mountain after they break up with Kraft? All signs point to a bigger maybe then ever before, and we'd really enjoy having some Starbucks K-Cups.
What single serve coffee goodness did you get this holiday season? Did you get that Keurig, Tassimo, Nespresso, or Senseo single serve coffee maker you've been wanting? Did you get new coffee flavors for your current brewer? Did you add another brewer to your lineup? How about a milk frother or other single serve coffee gadget? We'd love to find out.
We want to thank to all our dedicated readers for your support and your trust during an exciting 2010 - our SEVENTH year on the web (we'll be 7 years in total this coming May 2011). And a special thanks to all of our advertisers over this past year - without them we wouldn't be able to bring you Single Serve Coffee each day.
Have a great holiday everyone and raise your coffee cups, and remember how fortunate you are to be drinking coffee one cup at a time.
There's a very interesting chat happening over in our forums on what you might spice up your coffee with. We're not big fans of tabasco, but we often do a little nutmeg or cardamon. How about salt or chocolate in that spicy egg nog? What do you add to your single serve coffee to spice it up? Sound off in the comments or join the discussion in our forums and let the one cup coffee world know.
We've seen this little wonder in action around our house here at Single Serve Coffee, and the kids love it. This faux toy single serve coffee maker makes a perfect addition to your little one's kitchen, and our little ones have been using for over 2 years (plus they love a shot at the Keurig or other coffee maker to help out around the kitchen as well.)
Made from birch plywood, rubberwood, MDF and finished with water based paint, it has all the features and styling of a single serve coffee maker. It also comes with a creamer and sugar holder so you know your coffee will be made right the first time.
Keurig has recently unveiled a new design for Keurig.com. It's fresh. It's clean, and most importantly it's really user friendly. We love the comparison wizard, and the store locator is also really well done. Congrats on the big relaunch of Keurig.com and check out the highlights below.
Enhanced search allowing consumers to easily find their favorite K-Cup® portion packs by refining their search by options such as brand, roast and type highlighted visually through beautiful K-Cup artwork or by using the keyword search at the top of every page.
New comparison tools: Use the new drag and drop brewer comparison wizard for a side-by-side comparison of brewer features and specifications to find the perfect fit.
Store locator: Positioned within the site to make it as easy as possible to purchase Keurig products online or at thousands of retail locations in both the U.S. and Canada.
Consumer engagement tools including product ratings and review, and a social media share bar integrated into the website to streamline sharing consumer product passion on Facebook, Twitter and other social media channels.
Fun and interactive experience: Visit the Explore area to review and print delicious recipes, view product demos, indulge in love letters from fans and learn about seasonal offerings (Note: Make sure you look for the “tree”!)
Improved loyalty program: Keurig’s Coffee Club program awards 1 point for every K-Cup purchased on Keurig.com, starting with the first order. There are now expanded ways for the more than 1 million online members to redeem points and it is easy to trade in points for 50% off a selection of products.
We've been following the public battle over the Starbucks coffee business at grocery and perhaps single serve coffee T-Discs for the past few weeks, and it doesn't look good. We're unsure if the agreement Starbucks wants to end - a $500 million dollar business Kraft and Starbucks have grown over the past 10 years will include Tassimo T-Discs for Seattle's Best and Starbucks brand coffees, or just focus on Kraft not being able to distribute Starbucks whole bean and ground coffees.
It would seem if Kraft and Starbucks break up the T-Discs would have to go as well, and is this because Starbucks is going to make some kind of single serve coffee brewer using VIA as a base? Who knows, but this potentially disappointing news for consumers of the Tassimo brewing system.
From the Chicago Tribune:
While Starbucks seems bent on breaking up with Kraft, which has distributed its coffee in grocery stores for 12 years, it's unlikely to affect consumers. But the move may cost Starbucks some big bucks. Behind-the-scenes discussions between the companies percolated into public dissonance during earnings calls by Kraft Foods Inc. and Starbucks Corp. on Thursday and culminated with a string of company announcements that seemed to be setting the stage for litigation.
Starbucks desire to break away from Kraft seems to mark a new era for the company. Over the past decade, the coffee chain's agreements with companies like Kraft (bagged coffee) and PepsiCo Inc. (bottled Frappuccino beverages) served as Starbucks' most visible advertising. For consumers who lived in areas without Starbucks cafes, the packaged and bottled versions of its coffee, ice cream and chocolates served as a regular reminder of the brand.
Whatever happens, we'll keep you posted on what we find out regarding Tassimo and the continued presence of Starbucks and Seattle's Best on the platform.
If you haven't figured it out the future of coffee is Single Serve Coffee (okay well maybe more of the future), and the future of the desktop is well - mobile and convenient. The iPad and other are so popular that when you visit a Starbucks lately there's simply fewer and fewer laptops and lots of iPhones, Android, and iPad users and that's got to make Microsoft notice. There's a report that says the Starbucks CIO told a reporter that iDevices from Apple are used more in its stores than any others.
So in a nut shell what's our comparison? Well - the future of the web may be mobile, but we think the future of coffee is really single serve coffee. Over the past 6+ years since we started this site it's easy to see that not only do people want choice and convenience at home, but they want excellent choice and convenience. From K-Cups to T-Discs to Coffee Pods - the choice is there and some of the instant offerings from Starbucks VIA aren't bad either. People are accepting what they want not how they have to get it - so enjoy the ride because it's going to not be a car on a Sunday drive in the Single Serve Coffee and gadget world - it's going to be a flying car moving at the speed of light.
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