We've been covering a bit of the pourover madness in the coffee world that includes a barista slowly whirls hot water from a kettle over a Hario V60 cone or a Chemex filter cone into a single cup of perfect coffee. If you've ever had a pourover - some can be good and some can be well - awful. Thus - Starbucks needed to summon the robotic coffee gods and fix this problem.
Right now in New York there is one - yes one Clover Precision Pourover Robotic Single Serve Coffee Maker. It's at Roy St. Coffee & Tea in Seattle, which is actually a Starbucks coffee lab hidden in plain sight. This robotic pourover machine makes a consistent cup of pourover coffee and it's amazing to watch. You'll need to pop over to Gizmodo for the video, but in a nut shell - the cup and cone sit on a spinning disc while the robotic arm does the whirl hot water magic.
Brad over at CoffeeWiz.com has just given us the heads up on their annual art contest. He's drawn Dr. Seuss on a K-Cup (hey - today is Dr. Seuss' birthday) to get things started. Contest details below...
Grab your sharpies and show us your art skills on a k-cup. Best one wins. A winner announced Mondays for the month of March. We will have 4 lucky winners of a $100 American Express Gift Card!!! Email me your art to firstname.lastname@example.org and we will also post all pics on facebook. Good Luck Everyone!!
Starbucks Corp on Sunday said it plans to announce a new product for the single-serve market "in the near future." We've long expected Starbucks, which also sells Via instant coffee packets, to make a more aggressive move into the small, but fast-growing single-cup brewing segment.
Why now? Starbucks and Kraft are breaking up on March 1, with a termination of an agreement by which it provides coffee discs for Kraft Foods Inc's Tassimo one-cup home brewer. We think Starbucks will begin providing coffee for the Keurig system, but you never know. Could they be creating their own new single serve coffee format that isn't VIA? We think that's unlikely given they won't want to cannibalize their own sales of VIA which has been doing better in recent months.
And what's the opportunity for Starbucks? Most Starbucks customers do not now have a single-serve machine and the company intends to transform the market the way Apple Inc's iPhone rocked the cell phone business. We hope that means a single serve coffee machine sold through Starbucks stores, and many options for coffee flavors or "coffee apps" to choose from. Whatever they do they better do it fast before they're left behind the single serve coffee future.
We've seen some pretty interesting ads for coffee and tea over the years, but this touchscreen display at Starbucks is one of the most interesting and beautiful. Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that allows pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.
This idea would make an amazing interactive browser to promote the 100s of K-Cups or other single serve coffees available at a location to show consumers how much of a variety there is.
This is just what we need after all this recent snow and cold - Caribou Coffee heated bus shelters. For Caribou Coffee, Colle+McVoy (an ad agency) created transit shelters in Minneapolis that look like ovens, complete with real heaters, to highlight the "Hot 'n Wholesome" goodness of Caribou Coffee's new menu items. We don't have Caribou Coffee cafes here in New England, but we would welcome an oven to keep us warm. We'd also like them to add some Caribou Coffee K-Cups to their shelter for better single serve coffee options on the go.
31-ounces will take the prize of the largest cup of coffee needed to outdo the size of your stomach. The newly released "Trenta" size at Starbucks is 11 ounces (325 mil) larger than the Venti, the coffee chain's largest cup size before this latest addition. This illustration from the National Post shows that the Trenta will max out the capacity of the average tum, pushing it 16 mil beyond its natural state.
The drink debuts in 14 U.S. cities on January 18 and will be available for overconsumption to the masses at all Starbucks locations by May 3. We're pretty sure we won't be having one, but perhaps instead of looking at this as a single serve cup for one person we should all gather straws and treat it as a scorpion bowl of coffee?
Thanks to SH for giving us the heads up on this rather large cup of coffee. Ouch.
After success in a smaller trial in Starbucks stores, Starbucks is now rolling out its Starbucks Card mobile app nationally with payment capability built-in so you can purchase those VIA instant coffee packets without missing a text. The app supports the iPhone, iPod touch, and a number of BlackBerry models.
How does it work? You hold up a barcode on the screen to a scanner in the store, at which point all of your hard earned cash will be automatically be deducted from your Starbucks Card account and transferred back to the mothership in exchange for VIA or god forbid a latte. Full release after the jump.
There are some days at Single Serve Coffee that are more special than others, and today is one of those days. If you haven't seen this amazing K-Cup video featuring the K-Cup toss of the century, then you haven't lived a full Single Serve Coffee life. We've been now a bit obsessed ourselves to get it to work and toss a K-Cup in - so far not a lot of luck, but we'll keep trying.
Bloomberg has a very interesting take on the current agreement between Kraft and Starbucks. Starbucks Corp., the world’s largest coffee chain, will miss out on a surge in home-brewing unless it can break a 13-year-old deal that ties its fortunes to Kraft Foods Inc.’s slow-selling Tassimo machine. That's right - if it can't break away from Tassimo, then Starbucks will miss the Single Serve Coffee ride.
VIA is not selling that well at grocery according to the article, and how bad is it selling? For the 12 months ending in October, Via generated $16.8 million worth of sales in U.S. groceries, according to SymphonyIRI. During the same period, Green Mountain K-Cups alone did $72 million in U.S. grocery sales.
Here's some other highlights:
Under the terms of the deal, Starbucks can’t put its coffee in the Keurig Home Brewer, according to a complaint from Kraft filed in federal court in White Plains, New York.
Kraft’s brewing system has 2.6 percent of the grocery market; Keurig, which dominates the U.S. market for machines that make single cups of coffee in a minute or less and is owned by Green Mountain Coffee Roasters Inc., has 71 percent.
And the key one...“We are looking forward to providing Starbucks customers with more ways to enjoy Starbucks coffee, one cup at a time,” Hilowitz said via an e-mailed statement on Dec. 29.
So is Starbucks going to go to Green Mountain after they break up with Kraft? All signs point to a bigger maybe then ever before, and we'd really enjoy having some Starbucks K-Cups.
What single serve coffee goodness did you get this holiday season? Did you get that Keurig, Tassimo, Nespresso, or Senseo single serve coffee maker you've been wanting? Did you get new coffee flavors for your current brewer? Did you add another brewer to your lineup? How about a milk frother or other single serve coffee gadget? We'd love to find out.
constance rogers: I just purchased the Costco Pacific Blend because in reading read more Irv S: We've got a Starbucks 10 pack that has the Black read more Geo: the 2.0 will brew other k cups. Take the foil read more Holly: I was able to get around this by taking a read more Joe Bacon: It sure would be helpful if Keurig noted on their read more