February 15, 2011

Starbucks Plans Single Serve Coffee Business of iPhone Proportions

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Starbucks Corp on Sunday said it plans to announce a new product for the single-serve market "in the near future." We've long expected Starbucks, which also sells Via instant coffee packets, to make a more aggressive move into the small, but fast-growing single-cup brewing segment.

Why now? Starbucks and Kraft are breaking up on March 1, with a termination of an agreement by which it provides coffee discs for Kraft Foods Inc's Tassimo one-cup home brewer. We think Starbucks will begin providing coffee for the Keurig system, but you never know. Could they be creating their own new single serve coffee format that isn't VIA? We think that's unlikely given they won't want to cannibalize their own sales of VIA which has been doing better in recent months.

And what's the opportunity for Starbucks? Most Starbucks customers do not now have a single-serve machine and the company intends to transform the market the way Apple Inc's iPhone rocked the cell phone business. We hope that means a single serve coffee machine sold through Starbucks stores, and many options for coffee flavors or "coffee apps" to choose from. Whatever they do they better do it fast before they're left behind the single serve coffee future.

Via msnbc.com

Jay Brewer at Permalink | Comments (2) | social bookmarking

February 10, 2011

Starbucks Interactive Window Display - Touchscreen Tea

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We've seen some pretty interesting ads for coffee and tea over the years, but this touchscreen display at Starbucks is one of the most interesting and beautiful. Starbucks locations in Toronto and Vancouver are promoting Tazo Tea via interactive window displays that allows pedestrians to guide a hummingbird, butterfly or dragon to discover the teas’ ingredients. Passerby’s can touch and interact with the display – before they even enter the store – and be educated on the teas’ origins in a more visual, engaging and fun format.

This idea would make an amazing interactive browser to promote the 100s of K-Cups or other single serve coffees available at a location to show consumers how much of a variety there is.

Via PSFK

Jay Brewer at Permalink | Comments (0) | social bookmarking

January 26, 2011

Caribou Coffee Bus Shelter Oven Warms Commuters in the Cold

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This is just what we need after all this recent snow and cold - Caribou Coffee heated bus shelters. For Caribou Coffee, Colle+McVoy (an ad agency) created transit shelters in Minneapolis that look like ovens, complete with real heaters, to highlight the "Hot 'n Wholesome" goodness of Caribou Coffee's new menu items. We don't have Caribou Coffee cafes here in New England, but we would welcome an oven to keep us warm. We'd also like them to add some Caribou Coffee K-Cups to their shelter for better single serve coffee options on the go.

Via Adrants

Jay Brewer at Permalink | Comments (1) | social bookmarking

January 25, 2011

Starbucks Cup Is Bigger Than Your Stomach

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31-ounces will take the prize of the largest cup of coffee needed to outdo the size of your stomach. The newly released "Trenta" size at Starbucks is 11 ounces (325 mil) larger than the Venti, the coffee chain's largest cup size before this latest addition. This illustration from the National Post shows that the Trenta will max out the capacity of the average tum, pushing it 16 mil beyond its natural state.

The drink debuts in 14 U.S. cities on January 18 and will be available for overconsumption to the masses at all Starbucks locations by May 3. We're pretty sure we won't be having one, but perhaps instead of looking at this as a single serve cup for one person we should all gather straws and treat it as a scorpion bowl of coffee?

Thanks to SH for giving us the heads up on this rather large cup of coffee. Ouch.

Via TakeApart.com

Jay Brewer at Permalink | Comments (4) | social bookmarking

January 20, 2011

Starbucks Let's Your Pay for VIA with Your Mobile Phone

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After success in a smaller trial in Starbucks stores, Starbucks is now rolling out its Starbucks Card mobile app nationally with payment capability built-in so you can purchase those VIA instant coffee packets without missing a text. The app supports the iPhone, iPod touch, and a number of BlackBerry models.

How does it work? You hold up a barcode on the screen to a scanner in the store, at which point all of your hard earned cash will be automatically be deducted from your Starbucks Card account and transferred back to the mothership in exchange for VIA or god forbid a latte. Full release after the jump.

Via Engadget

ArrowContinue reading: "Starbucks Let's Your Pay for VIA with Your Mobile Phone"

Jay Brewer at Permalink | Comments (0) | social bookmarking

January 11, 2011

Can You Toss a K-Cup into Your Keurig Brewer?

There are some days at Single Serve Coffee that are more special than others, and today is one of those days. If you haven't seen this amazing K-Cup video featuring the K-Cup toss of the century, then you haven't lived a full Single Serve Coffee life. We've been now a bit obsessed ourselves to get it to work and toss a K-Cup in - so far not a lot of luck, but we'll keep trying.

Jay Brewer at Permalink | Comments (0) | social bookmarking

January 5, 2011

Starbucks Deal With Kraft Costs It Millions in Potential Single Serve Coffee Sales

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Bloomberg has a very interesting take on the current agreement between Kraft and Starbucks. Starbucks Corp., the world’s largest coffee chain, will miss out on a surge in home-brewing unless it can break a 13-year-old deal that ties its fortunes to Kraft Foods Inc.’s slow-selling Tassimo machine. That's right - if it can't break away from Tassimo, then Starbucks will miss the Single Serve Coffee ride.

VIA is not selling that well at grocery according to the article, and how bad is it selling? For the 12 months ending in October, Via generated $16.8 million worth of sales in U.S. groceries, according to SymphonyIRI. During the same period, Green Mountain K-Cups alone did $72 million in U.S. grocery sales.

Here's some other highlights:

  • Under the terms of the deal, Starbucks can’t put its coffee in the Keurig Home Brewer, according to a complaint from Kraft filed in federal court in White Plains, New York.
  • Kraft’s brewing system has 2.6 percent of the grocery market; Keurig, which dominates the U.S. market for machines that make single cups of coffee in a minute or less and is owned by Green Mountain Coffee Roasters Inc., has 71 percent.
  • And the key one...“We are looking forward to providing Starbucks customers with more ways to enjoy Starbucks coffee, one cup at a time,” Hilowitz said via an e-mailed statement on Dec. 29.

So is Starbucks going to go to Green Mountain after they break up with Kraft? All signs point to a bigger maybe then ever before, and we'd really enjoy having some Starbucks K-Cups.

At Bloomberg

Jay Brewer at Permalink | Comments (12) | social bookmarking

December 27, 2010

What Single Serve Coffee Goodness Did You Get this Holiday Season?


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What single serve coffee goodness did you get this holiday season? Did you get that Keurig, Tassimo, Nespresso, or Senseo single serve coffee maker you've been wanting? Did you get new coffee flavors for your current brewer? Did you add another brewer to your lineup? How about a milk frother or other single serve coffee gadget? We'd love to find out.

Sound off in the comments, and you can also sound off in the Single Serve Coffee forums. We'll also post this on Twitter and Facebook so you can tell us what you got there as well.

Jay Brewer at Permalink | Comments (1) | social bookmarking

December 24, 2010

Happy Holidays from Single Serve Coffee - 2010

m197100490027.jpgWe'll be back next week, but until then you'll just have to read our reviews and older news - and of course do it while enjoying a cup of amazing single serve coffee. Also make sure to sign up for our newsletter, and you can follow us on Twitter, Facebook, and also sign up and participate in the Single Serve Coffee Forums.

We want to thank to all our dedicated readers for your support and your trust during an exciting 2010 - our SEVENTH year on the web (we'll be 7 years in total this coming May 2011). And a special thanks to all of our advertisers over this past year - without them we wouldn't be able to bring you Single Serve Coffee each day.

Have a great holiday everyone and raise your coffee cups, and remember how fortunate you are to be drinking coffee one cup at a time.

- Jay Brewer
- Editor, SingleServeCoffee.com

Jay Brewer at Permalink | Comments (0) | social bookmarking

December 22, 2010

Do You Spice Up Your Single Serve Coffee?

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There's a very interesting chat happening over in our forums on what you might spice up your coffee with. We're not big fans of tabasco, but we often do a little nutmeg or cardamon. How about salt or chocolate in that spicy egg nog? What do you add to your single serve coffee to spice it up? Sound off in the comments or join the discussion in our forums and let the one cup coffee world know.

Photo credit: veisto

At Spice up your coffee?

Jay Brewer at Permalink | Comments (0) | social bookmarking

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