March 10, 2011

Starbucks and Green Mountain to Make Starbucks K-Cup Coffees


The wait is finally over in the single serve coffee K-Cup world - Starbucks and Green Mountain Coffee Roasters, Inc. today announced a strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks and Tazo tea branded K-Cup portion packs for use in GMCR's Keurig Single-Cup brewing system. The new relationship will provide owners of Keurig Single-Cup Brewers with the additional choice afforded by having Starbucks branded super-premium coffees available for their brewers, and furthers Starbucks stated goals of expanding its presence in premium single-cup coffee, making its premium coffees conveniently available to consumers whenever, wherever and however they want it.

Starbucks is the exclusive, licensed super-premium coffee brand produced by GMCR for the Keurig Single-Cup brewing system. Starbucks and GMCR plan to make Starbucks K-Cup portion packs available through food, drug, mass, club, specialty and department store retailers throughout the U.S. and Canada beginning in the fall of 2011. The companies expect to expand Starbucks K-Cup portion pack and Keurig Single-Cup Brewing system distribution to Starbucks stores and to make Starbucks K-Cup portion packs available through GMCR's consumer-direct websites: and, and Starbucks consumer-direct website: beginning in 2012.

We'll let you know as soon as we can get some of these new K-Cups coming out this Fall to review. Congrats to all involved and here's to a Starbucks K-Cup single serve coffee filled future.

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Jay Brewer at Permalink | Comments (11) | social bookmarking

February 15, 2011

Starbucks Plans Single Serve Coffee Business of iPhone Proportions


Starbucks Corp on Sunday said it plans to announce a new product for the single-serve market "in the near future." We've long expected Starbucks, which also sells Via instant coffee packets, to make a more aggressive move into the small, but fast-growing single-cup brewing segment.

Why now? Starbucks and Kraft are breaking up on March 1, with a termination of an agreement by which it provides coffee discs for Kraft Foods Inc's Tassimo one-cup home brewer. We think Starbucks will begin providing coffee for the Keurig system, but you never know. Could they be creating their own new single serve coffee format that isn't VIA? We think that's unlikely given they won't want to cannibalize their own sales of VIA which has been doing better in recent months.

And what's the opportunity for Starbucks? Most Starbucks customers do not now have a single-serve machine and the company intends to transform the market the way Apple Inc's iPhone rocked the cell phone business. We hope that means a single serve coffee machine sold through Starbucks stores, and many options for coffee flavors or "coffee apps" to choose from. Whatever they do they better do it fast before they're left behind the single serve coffee future.


Jay Brewer at Permalink | Comments (2) | social bookmarking

January 20, 2011

Starbucks Let's Your Pay for VIA with Your Mobile Phone


After success in a smaller trial in Starbucks stores, Starbucks is now rolling out its Starbucks Card mobile app nationally with payment capability built-in so you can purchase those VIA instant coffee packets without missing a text. The app supports the iPhone, iPod touch, and a number of BlackBerry models.

How does it work? You hold up a barcode on the screen to a scanner in the store, at which point all of your hard earned cash will be automatically be deducted from your Starbucks Card account and transferred back to the mothership in exchange for VIA or god forbid a latte. Full release after the jump.

Via Engadget

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Jay Brewer at Permalink | Comments (0) | social bookmarking

December 30, 2010

Starbucks Via Ready Single Serve Instant Hot Beverage Machine


Starbucks working with Bodum has debuted the Starbucks Via Ready Single Serve Instant Hot Beverage Machine. The VIA instant coffee machine comes with a travel coffee mug, and makes instant coffee in 3 steps.

  1. Add water to the machine in the amount you want
  2. Pour in your favorite packet of Starbucks VIA coffee
  3. Put the mug under the water spout and press the button for hot water used to brew up the VIA


This is really nothing more than a hot water dispenser with travel mug, and if you wanted to use it for tea or other purposes it will work just fine. It's interesting Starbucks didn't make another VIA format to match the brewer, but then again why complicate matters. We'll pick one of these machines up soon to have the at home VIA single serve coffee experience. We also couldn't find any references to the machine at Bodum or the main Starbucks site and found this just sitting in the store window.

Jay Brewer at Permalink | Comments (7) | social bookmarking

November 4, 2010

Review: Starbucks VIA Caramel and Mocha Instant Coffee

Review Single Serve Coffeestarbucks__via_Packaging.JPG

Upon a recent stop at our local Starbucks, we decided to try-out 2 of the new flavored VIA varieties which had piqued our interest the most... their Caramel & Mocha flavors. Here's a quick review of both touching on a few key points.

First impressions

By now, anyone who's tried previous incarnations of VIA realize what it's "known for"... the residual microgrit of the undiluted coffee grounds left at the bottom of your cup. We were expecting more of the same and yes, such was the case but not as bad as before. We think Starbucks might be listening to customer complaints and are likely working on reducing the amount of undiluted solids in their mixes since we experienced far less than with their previous unflavored varieties.

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Jay Brewer at Permalink | Comments (0) | social bookmarking

May 4, 2010

Starbucks VIA Heads to US Grocery Stores Nationwide


Starbucks VIA instant coffee is heading to a grocery store near you in over 37,000 retail locations including Target, Costco (Nasdaq: COST), Wal-Mart (NYSE: WMT), Safeway, and even CVS stores this June. It's really no surprise that VIA heads to the place it should have started at. We've never been a huge fan of VIA in a Starbucks, because if we're in a Starbucks we're not thinking about instant coffee.

VIA is however a great alternative to some of the other instant coffees we've tried (read our review of the VIA instant coffee mug here). We think the larger exposure to grocery patrons everywhere should give VIA a big shot in the sales arm, as our observations is VIA doesn't sell that well in a Starbucks retail locations.


Jay Brewer at Permalink | Comments (0) | social bookmarking

December 9, 2009

Tassimo and Starbucks Launch Primo Latte and Cappuccino Single Serve Coffee Beverages


TASSIMO and Starbucks have introduced two new single-serve coffeehouse-style beverages - Starbucks Cappuccino Primo T-Discs for Tassimo and Starbucks Latte Primo T-Discs for Tassimo. The brands worked closely together to ensure that each beverage would provide an exceptional coffee experience. Each Starbucks Latte Primo and Starbucks Cappuccino Primo for TASSIMO beverage is designed to bring out optimal flavor and provide the perfect combination of high-quality Starbucks coffee and milk creamer.

Just in time for the holidays, Starbucks Cappuccino Primo T-Discs for Tassimo and Starbucks Latte Primo T-Discs for Tassimo are ready to pre-order online with ship dates around December 16th. Suggested retail price for a package of eight beverages is $10.99.

The Starbucks Latte Primo and Cappuccino Primo T-Discs for Tassimo will work in your Braun Tassimo TA1200 or TA1400 models as well as the Bosch Tassimo T45 and Tassimo T65 hot beverage systems.

At Starbucks Cappuccino Primo T-Discs for Tassimo and Starbucks Latte Primo T-Discs for Tassimo

Jay Brewer at Permalink | Comments (2) | social bookmarking

September 17, 2008

Starbucks Colombia T Discs for Tassimo


As we reported earlier this year, Starbucks has released Colombia T Discs for Tassimo. The coffee is from Latin America, and has a medium-bodied, smooth and well-balanced distinctive nutty flavor. The Starbucks Colombia T Discs come packed 12 T DISCS per package at $10.99 per package.

These Starbucks Colombia T Discs will work in your Tassimo Suprema Hot Beverage System, as well as the older model TA1400 and TA1200 Tassimo hot beverage systems.

Jay Brewer at Permalink | Comments (0) | social bookmarking

July 10, 2008

Starbucks Africa Kitamu T-Discs for Tassimo - So Good


We still highly recommend getting some Starbucks Africa Kitamu T Discs for your Tassimo Hot Beverage system. We've been drinking another batch after looking back on our earlier review. There's just something nearly perfect about making a cup of Starbucks coffee at literally 1/3 the price you would pay at the store. These T Discs will work in your TA1400 and TA1200 hot beverage systems, and the upcoming Bosch Tassimo Hot Beverage system.

At and Starbucks Africa Kitamu T Discs for Tassimo

Jay Brewer at Permalink | Comments (2) | social bookmarking

March 26, 2008

Starbucks Buys CLOVER - The Best Single Serve Coffee Maker for Cafes


It is indeed an exciting, but sad day here at Single Serve Coffee. Having just reviewed the Clover single serve coffee machine for cafes less than a month ago, it's hard to part ways with the Clover so fast. Parting ways you say? Well, parting ways in a small cafe sort of way. It seems Starbucks has announced it will buy the Clover single serve coffee machine and with it we imagine the ability for competing small cafes that feature the Clover now will become a thing of the past.

Still, the bright side is more micro-roasted small batches of really good coffee could be seeing their way to Starbucks around the globe. In the end, bad for the innovation and difference a Clover could bring to a small coffee shop or cafe, but great for the coffee farmers who focus on single origin or unique coffees probably to be offered to Starbucks Clover drinkers, and most likely profit from Clover's purchase by Starbucks.

Bloggle has a really great article on the subject, along with some great business article links. And of course you can read and join the discussion in the Single Serve Coffee forums. Please write in and tell us when you see or find a Clover at a Starbucks in your area.

Jay Brewer at Permalink | Comments (2) | social bookmarking

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