We've long thought the old Tassimo look was well - tired. The gold seal and black background served it well in it's earlier boutique days, but now Tassimo is a mass market brand and needs a broader appeal. Since the latter half of last year Tassimo has been introducing its new look in Europe and it seems like this June it started to make its way into the U.S. and other markets around the world full steam ahead. The new look has been designed by Turner Duckworth.
We like the new look, and it feels more like a palette of hot beverage choices with lots of possibilities instead of such a narrow look with the black and gold of old. We always find it fascinating to see how much a new brand identity can add to a coffee system, and we've seen such things in Senseo, Flavia, and others in the past do wonders with the brand. Our hat's off to Turner Duckworth - great design for a great single serve coffee system.
Some say it's desperate times for the old Brewbot at Tassimo after losing Starbucks Coffee in T-Disc format but is it? Well it's definitely less desperate when Eva Longoria from Desperate Housewives shows up to get a giant cup of espresso at the cup at the Tassimo Brewbot Cafe which opened on Tuesday (May 3) in New York City. We really should pop down to get our giant espresso cup fix, but alas it's so rainy in Boston we lack the motivation - wait - maybe a shot of giant espresso is exactly what we need? EVA AND BREWBOT we're COMING!!!!
Tassimo Direct has a variety of Spring savings they want to pass along to all of it's Tassimo customers. There is a mix of 3 offers ranging from discounts on certain Gevalia T-Discs and up to 20% brewers and accessories. There's even a MYSTERY offer which really results in 10% off most items. We're not sure what mix to pick but the 20% off seems like a great place to start on a Tassimo T20.
Spring Clearance 20% Off - 20% Off and Free Shipping - Spring is there and you can take 20% off your favorite T-Discs, brewers, and accessories
Gevalia Spring Sale - This Weekend 50% off 4 of your favorites. Stock up on Gevalia blends and buy any 4 packages of of Gevalia T-Discs and get 4 more at 50% off
Mystery Savings - There's also 10% off certain T-Discs through May 23rd including Suchard HOt Chocolate T-Discs
Tassimo by Bosch is taking a a major road trip to four U.S. cities - Atlanta, Washington D.C., Chicago and New York City. Tassimo is also inviting people who stop by the Tassimo Brewbot Tour to upgrade their coffee experience by trading in their old brewers for a new Tassimo (each day the first 200 people will be eligible to do so). And through a partnership with Feeding America, the nation's leading domestic hunger-relief organization, Tassimo will also help the lives of those struggling with hunger for people that post to Facebook pictures of the event. The road show culminates in New York City the first week of May with a weeklong destination for the city's true coffee lovers – The Tassimo Brewbot Cafe which sounds pretty cool given an actual brewbot will be there.
Now that Starbucks has left the Tassimo platform to make K-Cups, it looks like Tassimo Canada is adding lot of new coffees and teas to offset the departing Starbucks T-Discs. They've been announcing several new coffees on their Twitter feed, and we can only hope their US counterparts also announce some new coffees and teas as well.
Here's the extent of what they've changed out - a total of 4 new offerings for Tassimo owners in Canada:
Go for the bold? Then you definitely won't want to miss our newest offering from TASSIMO: GEVALIA Dark Italian Blend. Coming in July 2011!
Love dark roast, premium, café quality coffee? Check out new GEVALIA Dark House Blend from TASSIMO. In stores July 2011. More tomorrow!
More good news! TASSIMO introduces NABOB Decaf Cappuccino. Now enjoy a frothy cappuccino after dinner or before bed! In stores July 2011.
Our new NABOB French Vanilla Coffee is a robust coffee blend combined with a smooth vanilla flavour. Available in stores July 2011!
We're bringing you one of Canada's favourite tea flavours: Twinings® Orange Pekoe Tea - available starting July 2011.
If you've got an iPhone and a Tassimo you're going to be in single serve coffee heaven. Tassimo has just launched their first mobile app allowing you to order Tassimo T-Discs right from your iPhone. The Tassimo App is a free app for the iPhone to make sure that coffee drinkers can re-order via the convenience of their mobile phone wherever they are.
Now available on the Apple App Store, additional highlights from the app include menus for:
Browsing by beverage type or brand
Managing your Tassimo customer account
Setting up recurring orders for your favorite morning cups of Joe
Requires current account before you sign in with the app
If you're the proud owner of a Tassimo Professional in your workplace you'll be pleased to know you can also get skinny - skinny cappuccino that is. Kraft sent us over some of the skinny cappuccinos to try out on our Tassimo T65 CUL professional system, and we think you'll have to like them as much as we do. We always order our capp or latte with skim milk, and this Skinny Cappuccino hits the spot and waste line in the same fashion. Thanks again to Kraft for sending and full release after the jump.
We've had some nice and not so nice reactions to the Tassimo Brewbot ads that feature a robotic Tassimo brewer. Lots of people seemed to think the robot was real (see the comments on our original post) and not just advertising the Tassimo brewer. Did you think it was real? We didn't, but then again we got the press release for the new advertising angle. It's also not surprising given the technical wonders we see everyday that people would be excited and think the robot could be real. Sound off in the comments and be NICE. :-)
Tassimo has debuted a new marketing angle for their previously labeled "hot beverage system" in the form of a brewbot. They are pushing the different automated and advanced features of the Tassimo system by making it well - more robotic, and from the future. What is a brewbot?
The Brewbot (BROO·bot) is an advanced
brewing machine programmed to make over
seven different varieties of beverages.
Brewbots can create coffees, lattes,
cappuccinos, espressos, hot chocolates and
coffee cremas all at the touch of a button.
a.k.a. Roboticus Brewtus.
The Tassimo machines however have not changed but just given a new marketing name. These are the same models repackaged with brewbot marketing. We're actually not sure how much they'll change the line later this year or early next to match the brewbot marketing, but we expect some new models to help accentuate the brewbot idea. So you're T20, T65, and T45 models remain the same you'll just need to speak in robot to get them to make a cup of coffee.
There's even a new video that features the brewbot brewing up a ton of interesting single serve coffee options, and touts the Starbuck's, Suchard, and other brands for the Tassimo Brewbot.
Thomas Davie: This granting of Keurig licensed to previously unlicensed (and I'll read more Jean Smith: I am sorry to report I will no longer byuy read more AO: I would probably stick to a Java Stout or maybe read more DAngel: Has anyone tried the new Target Market Pantry Classic coffee read more Thomas Davie: I hunted around and read the Cnet review for the read more